Tickets JIRA - Rapport #2f95051d

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3 Total

0 P0 Critique

1 P1 Important

2 P2 Secondaire

0 P3 Backlog

[SD][P2] Completer Product sur Page externe generique

P2 structured-data seo p2

Template : Page externe generique | URL : https://boulanger.com/c/petit-refrigerateur

Template : Page externe generique

URL exemple : https://boulanger.com/c/petit-refrigerateur

Type : Product

Score Google : 43.3/100

Proprietes Google manquantes (requises)

image

Proprietes Google manquantes (recommandees)

description
sku
gtin13
gtin

Proprietes `Product`

Propriete	Couche	Type	Signal	Description
name	google	`Text`	requis	Nom du produit
image	google	`URL\|ImageObject`	requis	Image(s) du produit
description	google	`Text`		Description du produit
sku	google	`Text`		Reference interne du vendeur
gtin13	google	`Text`		Code-barres EAN-13
gtin	google	`Text`		Code GTIN generique
mpn	google	`Text`		Reference fabricant (Manufacturer Part Number)
brand	google	`Brand`		Marque du produit
url	google	`URL`		URL canonique du produit
offers	google	`Offer\|AggregateOffer`	requis	Offre(s) commerciale(s)
aggregateRating	google	`AggregateRating`		Note moyenne des avis
review	google	`Review`		Avis clients individuels
mainEntityOfPage	google	`URL`		URL de la page principale de cette entite
award	llm	`Text`	E-E-A-T	Distinction, prix, label qualite
weight	llm	`QuantitativeValue`	logistique	Poids du produit
depth	llm	`QuantitativeValue`	logistique	Profondeur/epaisseur
width	llm	`QuantitativeValue`	logistique	Largeur
height	llm	`QuantitativeValue`	logistique	Hauteur
color	llm	`Text`	attribut	Couleur du produit
material	llm	`Text`	qualite	Materiau principal
pattern	llm	`Text`	attribut	Motif/pattern
size	llm	`Text`	attribut	Taille du produit
countryOfOrigin	llm	`Country`	provenance	Pays de fabrication
countryOfAssembly	llm	`Text`	provenance	Pays d'assemblage
audience	llm	`Audience`	ciblage	Public cible
releaseDate	llm	`Date`	temporalite	Date de sortie
productionDate	llm	`Date`	temporalite	Date de fabrication
model	llm	`Text`	attribut	Modele du produit
productID	llm	`Text`	attribut	Identifiant produit
category	llm	`Text\|CategoryCode`	categorisation	Categorie du produit
isAccessoryOrSparePartFor	llm	`Product`	contexte	Accessoire/piece de rechange pour
isConsumableFor	llm	`Product`	contexte	Consommable pour quel produit
isSimilarTo	llm	`Product`	contexte	Produits similaires
isRelatedTo	llm	`Product`	contexte	Produits lies
additionalProperty	llm	`PropertyValue`	attribut	Proprietes supplementaires (cle/valeur)
hasEnergyConsumptionDetails	llm	`EnergyConsumptionDetails`	qualite	Classe energetique
hasMerchantReturnPolicy	llm	`MerchantReturnPolicy`	confiance	Politique de retour
shippingDetails	llm	`OfferShippingDetails`	logistique	Details de livraison
itemCondition	llm	`OfferItemCondition`	confiance	Etat du produit (neuf, reconditionne)

Modeles JSON-LD — Product

// IMPORTANT : Les valeurs entre {{...}} sont des placeholders a remplacer
{
  "@context": "https://schema.org",
  "@type": "Product",
  "name": "{{name}}",
  "image": "{{image_url}}",
  "description": "{{description}}",
  "sku": "{{sku}}",
  "gtin13": "{{ean}}",
  "brand": {
    "@type": "Brand",
    "name": "{{brand}}"
  },
  "offers": {
    "@type": "Offer",
    "url": "{{url}}",
    "price": "{{price}}",
    "priceCurrency": "EUR",
    "availability": "https://schema.org/InStock",
    "seller": {
      "@type": "Organization",
      "name": "Fnac"
    }
  },
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "{{rating}}",
    "reviewCount": "{{review_count}}"
  }
}

// IMPORTANT : Les valeurs entre {{...}} sont des placeholders a remplacer
{
  "@context": "https://schema.org",
  "@type": "Product",
  "name": "{{name}}",
  "image": "{{image_url}}",
  "description": "{{description}}",
  "sku": "{{sku}}",
  "gtin13": "{{ean}}",
  "brand": {
    "@type": "Brand",
    "name": "{{brand}}"
  },
  "award": "{{award}}",
  "color": "{{color}}",
  "material": "{{material}}",
  "weight": {
    "@type": "QuantitativeValue",
    "value": "{{weight_value}}",
    "unitCode": "GRM"
  },
  "countryOfOrigin": {
    "@type": "Country",
    "name": "{{country}}"
  },
  "audience": {
    "@type": "PeopleAudience",
    "suggestedMinAge": "{{min_age}}"
  },
  "offers": {
    "@type": "Offer",
    "url": "{{url}}",
    "price": "{{price}}",
    "priceCurrency": "EUR",
    "availability": "https://schema.org/InStock",
    "hasMerchantReturnPolicy": {
      "@type": "MerchantReturnPolicy",
      "applicableCountry": "FR",
      "returnPolicyCategory": "https://schema.org/MerchantReturnFiniteReturnWindow",
      "merchantReturnDays": 30
    },
    "seller": {
      "@type": "Organization",
      "name": "Fnac"
    }
  },
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "{{rating}}",
    "reviewCount": "{{review_count}}"
  },
  "review": [
    {
      "@type": "Review",
      "author": {
        "@type": "Person",
        "name": "{{reviewer}}"
      },
      "reviewRating": {
        "@type": "Rating",
        "ratingValue": "{{review_rating}}"
      },
      "reviewBody": "{{review_body}}",
      "reviewAspect": "{{review_aspect}}"
    }
  ]
}

[SD][P1] Enrichir review, aggregateRating sur Page externe generique

P1 structured-data seo genai p1

Template : Page externe generique | URL : https://boulanger.com/c/petit-refrigerateur

Template : Page externe generique

URL exemple : https://boulanger.com/c/petit-refrigerateur

Propriete : review, aggregateRating

Types concernes : Product, Book, LocalBusiness

Impact : E-E-A-T — Enrichir avec reviewAspect (dimension d'avis) et identifier les avis detailles (longue duree, aspects specifiques). Signal E-E-A-T pour les LLM.

Pont HTML → Schema.org

Signal has_reviews → Types : Product, Review, AggregateRating — Proprietes : review, aggregateRating

Les avis correspondent aux types Review et AggregateRating.

Exemple d'implementation

// IMPORTANT : Les valeurs entre {{...}} sont des placeholders a remplacer
{
  "review": [{
    "@type": "Review",
    "author": {"@type": "Person", "name": "{{reviewer_name}}"},
    "reviewRating": {"@type": "Rating", "ratingValue": "{{rating}}"},
    "reviewAspect": "{{review_aspect}}",
    "reviewBody": "{{review_body}}"
  }],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "{{avg_rating}}",
    "reviewCount": "{{review_count}}"
  }
}

[SD][P2] Enrichir FAQPage / mainEntity sur Page externe generique

P2 structured-data seo genai p2

Template : Page externe generique | URL : https://boulanger.com/c/petit-refrigerateur

Template : Page externe generique

URL exemple : https://boulanger.com/c/petit-refrigerateur

Propriete : FAQPage / mainEntity

Types concernes : FAQPage

Impact : rich_result — Rich result FAQ de Google (accordions dans les SERP). Egalement un signal fort pour les LLM (questions/reponses structurees).

Pont HTML → Schema.org

Signal has_faq → Types : FAQPage — Proprietes : mainEntity

La section FAQ HTML doit etre declaree en FAQPage.mainEntity.

Exemple d'implementation

// IMPORTANT : Les valeurs entre {{...}} sont des placeholders a remplacer
{
  "@type": "FAQPage",
  "mainEntity": [{
    "@type": "Question",
    "name": "{{question_1}}",
    "acceptedAnswer": {
      "@type": "Answer",
      "text": "{{answer_1}}"
    }
  }]
}

GEO Vertex